Unique Business Name Ideas + Free Logos

Examples of Unique Business Names:

1. Apple.

Steve Jobs came up with the name for his technology company after having spent some time on an apple farm. He wanted a name that would be fun, friendly, and not intimidating in a time when many people were intimidated by computers. After attempting to think of more technical names, he and his co-founder settled on Apple.

2. BAPE.

BAPE is a Japanese clothing company that caters to Japanese adolescents. The brand's full name is "A Bathing Ape" and comes from a Japanese proverb about an ape bathing in lukewarm water. The proverb refers to overindulgence and, according to the company's founder, speaks to the opulence and overconfidence of the brand's target audience.

3. Kodak.

George Eastman, the company's founder, loved the letter "k" and wanted the name of his company to begin and end with the letter. His only other requirements for the name of his company was that it must be short, could not be mispronounced, and should not resemble anything else. He eventually came up with Kodak by using an anagram set.

4. Samsonite.

In 1939, Shwayder Brothers, Inc. designed a piece of luggage with a strong fiber coating. Being a religious man, Jesse Shwayder, one of the founders, chose the Biblical name Samson, a man known for his supernatural strength, to represent the strength and durability of this luggage. The company started using the Samsonite name shortly thereafter.

5. Häagen-Dazs.

The very definition of a unique name, Häagen-Dazs was created by Reuben and Rose Mattus. They were originally a family-run business from Brooklyn, NY, but business was slow. Reuben Mattus blamed this on the old business name, and so created a Danish-sounding name that would attract attention. In fact, Häagen-Dazs has absolutely no meaning.

6. Monoqi.

Monoqi sources limited edition, hard-to-find lifestyle design products from around the world. Their name is a mashup of mono, meaning singular or unique, and the sound that the word 'key' makes (qi). In this way, Monoqi states that their one-of-a-kind designs are the key to an individual lifestyle.

7. Kiosked.

This platform allows publishers to display high-quality advertisements on their websites. Their image tagging technology turns the images and videos on these websites into small stores or kiosks, and the company name is a somewhat quirky indication of this.

8. Tiffany Rose.

Tiffany Rose is a brand of maternity wear that combines the founder's first name with the metaphor of a rose to highlight the femininity and premium quality of these designs. The distinct feminine brand quality definitely appeals to its target audience.

9. Xerox.

While it might seem non-sensical, Xerox is actually a shortened form of the word xerography, which is the technical name for the dry copy process that photocopiers use. So, Xerox directly reflects what the company does, with an extra letter 'x' added at the end to give the name a tech-savvy feel and make it more poetic to say.

10. Verizon.

Verizon is a combination of the Latin word veritas, which means "truth," and the word horizon. This name is meant to tap into the customers' emotions to invoke images of a wide-open aether, vision, openness, and honesty.

Who Should Use Unique Business Names?

Any type of business can have a unique name to help them stand out from their competitors. However, unique business names run the risk of being difficult to spell or pronounce and it can often be challenging for the name to catch on.

However, in general, businesses that have a serious purpose, such as financial institutes and lawyers' offices, tend to use more traditional names, such as the names of the partners.