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How to Name Your Etsy Shop:
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Step-by-step guide to coming up with a creative and meaningful name for your Etsy shop.
Conduct market research.
Research the competition.
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Look at the names of similar online stores - particularly Etsy stores - and make note of which names stand out. Try to find common factors that make these names memorable or catchy.
Ask customers for their opinion.
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If you have conducted a survey on your products and received feedback, consider the keywords that customers have ascribed to the product or brand.
Brainstorm keywords.
Think of industry-related keywords.
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Consider the products you will be selling and make a list of keywords associated with it.
Consider the core values of the products.
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Your keywords can include ideas that are relevant to the founding of your business, a dedication to specific materials, or your location.
Consult your mission statement.
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Look through your mission statement and find keywords that describe your products.
Think of using your own name.
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Many businesses are named after their founders. This can make the name more memorable and shows that you have a personal investment in your product.
Find synonyms for your keywords.
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Synonyms for some of your keywords may work better than your initial descriptions.
Combine your keywords.
Use a business name generator.
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Business name generators such as NameSnack allow users to type in keywords which are then combined in various ways.
Match keywords that fit.
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If you can match keywords to form an alliteration or rhyme, this would make for a memorable business name.
Edit your list.
Look over your name ideas.
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Take time away from the list and go back to it after a day. Then re-evaluate the list to see if any names stand out or if any are definitely not viable.
Test your names.
Conduct a survey.
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Get feedback on your name ideas from potential customers to see what your consumers like best.
Find out which names are available.
Check Etsy for name availability.
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You can search Etsy for available names in the store creation section.
Search the trademark database.
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You can use the United States Patent and Trademark Office's (USPTO search portal to see if any of the names you have in mind are already registered.
Conduct a domain name search.
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Use a domain name search portal such as Namecheap to see which variations of your business name are available to purchase.
Choose a name.
Purchase a domain name.
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You will want to purchase your domain name as soon as possible. Be sure to use an accredited registrar such as Namecheap.
Create an Etsy store.
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Log in to or create an Etsy account, and navigate to the section for creating a store.
Register your business name with the state.
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This can usually be done online through your Secretary of State's website.