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How to Name a Soap Company
Step-by-step guide to coming up with a creative and compelling name for your soap company.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a soap company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed soap company names. They can be words or concepts related to the personal hygiene or beauty industry that help you get to the final name.
Perform essential research before you name your soap company.
Review your business plan.
If you’ve got a business plan for your soap company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with soap products and the beauty and personal hygiene industry.
Review words specific to your soap business.
Review the products you will offer.
List words that describe your products. Think about the themes of your product lines, how your soaps feel, and what they smell like.
Consider what benefits your soap products offer.
Think about what you are selling your customers beyond the physical product. Are you selling a lifestyle? How will using your products make your customers feel?
Look for similar words and associations.
Use a thesaurus to find similar and related words and concepts.
Popular online thesauruses include Thesaurus.com and WordHippo.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any soap company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Create a shortlist.
Narrow down your list of names to four or five names.
Get feedback on your top soap company names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Think about specific products or services your target audience likes and uses. For example, if your target audience frequents high-end beauty salons, you could approach a beauty salon in your area to find survey participants.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your soap company names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely won't be able to use it.
Check the names on Google.
Google your favorite soap company names to see if there are any other well-known soap companies with the same name, or if there are some associations you hadn’t thought of.
Check if the names are trademarked.
Search the United States Patent and Trademark Office (USPTO) trademark database to see if any of your top choices and similar names are already trademarked.
Get the name.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your soap company name.
Learn more about trademarking your business name.
