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How to Name a Real Estate Company
Step-by-step guide to coming up with an innovative and credible-sounding real estate company name.
Start a list.
Jot down your existing ideas.
You may have already thought of potential real estate company names. If so, go ahead and make a note of these.
Highlight your favorite ideas as you go.
This will make it easy to condense the list later down the line, while letting you jot down all ideas that may spark something.
The words you add to the list don’t have to be fully-formed real estate company names. They could be words or concepts related to your real estate company that may help you arrive at the final name.
Perform essential research.
Comb through your business plan.
If you’ve got a business plan for your real estate company, you should review it to identify words, phrases, and concepts that fit your brand.
Use these as a springboard to create even more ideas.
Talk to likely clients.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with real estate companies.
Review words that are specific to the real estate business.
Consider your niche.
Will you facilitate both sales and rental agreements, or only one of these? Jot down ideas that spring to mind when you think about your chosen specialty.
Think about your business model.
Do you intend to offer end-to-end services for a flat fee, or will you adopt a commission-based structure? Write down related ideas.
Reflect on your personal journey.
Perhaps your decision to enter the real estate business was a deeply personal and/or interesting one. Note the words, phrases, or concepts that come to mind when you think about this.
Bear in mind that this may publicize certain aspects of your life or invite questions. Only include ideas that you are comfortable sharing.
Talk to experts.
Real estate forums such as BiggerPockets' "The Real Estate Marketplace" and those on "Property Forum" are teeming with experts that may be willing to offer you pointers and ideas.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
City and state names and nicknames can sometimes work well for a local real estate company. Examples include "Atlantic Real Estate," "Dover Properties," and "Longview Listings."
Consider your street name if you’ve got a location.
A street name can help people find your real estate company, make naming easy, and connect it to a neighborhood or sense of place. One example that's in use is "Stuart St James," derived from Stuart Street and St James Avenue (located in downtown Boston). "Long Street Real Estate" is an option that has not yet been trademarked.
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Real Estate" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your real estate company to its location. Examples include "Granada Real Estate," "Golden Gate Properties," and "Telluride Listings."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you may not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any real estate company names that you like.
NameSnack will also tell you if the domains are available. Note which ideas on your list have matching domain names.
Review and reflect.
Read through your list again.
Check whether there are any more names that stand out to you this time. If so, highlight them.
Set the list aside for one or two days.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember clearly. This may give you a clue as to which options are most catchy.
Get feedback on your top real estate company names.
Check what potential clients think of the names.
See how members of your target market react to different names.
Consider Facebook groups designed for those who are looking to buy, sell, and/or lease property. You could also talk to locals in public spaces, which may include main roads.
Test the names on your friends and coworkers.
Read your names to friends and coworkers, and ask for their take on your real estate company names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to identify which of your preferred ideas have matching domain names that are available for purchase.
Check the names on Google.
Google your favorite real estate company names to see if there are any other well-known real estate businesses with the same name, or if there are some associations you hadn’t thought of.
Use quotation marks, hyphens, and other punctuation marks strategically to refine your search results.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, you might not be able to use it. You should be able to obtain this information by visiting your Secretary of State's website, or from a comparable agency.
Check the USPTO's database.
The U.S. Patent and Trademark Office keeps a record of many trademarks. You should search their database to determine whether your preferred name has already been taken.
Worried that you might miss something? Consider hiring a Trademark Attorney to complete this step for you. They will also be able to identify common law marks and state registrations.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your real estate company's name. Applications can be submitted online.
Learn more about trademarking your business name.
