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How to Name a Day Spa
Step-by-step guide to coming up with a creative, appealing, and memorable name for a day spa.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a day spa name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed day spa names. They can be words or concepts related to the day spa business that help you get to the final name.
Perform essential research before you name a day spa.
Review your business plan.
If you’ve got a business plan for your day spa, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Reflect on your brand identity.
Think about your values as a brand and the message that you want to communicate to your target audience. Wellness, vitality, and rejuvenation are a few of the key concepts that form the foundation of day spas. Think of words and phrases that convey this idea.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with day spas.
Review words specific to the day spa business.
Consider your niche.
Review your products, treatments, aesthetics, and the regions and cultural practices closely related to the day spa you want to open. For example, if you focus on facial and beauty treatments, jot down words and phrases related to this particular line of beauty therapy.
Reflect on your personal journey.
Draw on meaningful past experiences that inspired you to open a spa business. This will likely resonate with customers and encourage them to interact with and use your services.
Use social media.
Take a look at what people are posting on Facebook, Instagram, and other social media platforms related to wellness. You might find interesting ideas and discussions surrounding beauty and wellness that will get your creative juices flowing.
Do a competitor analysis.
Review the names of successful day spas in your state and city, and consider what makes their brands stand out. Use these same techniques when naming your business. For example, "Lapis Spa" in Miami Beach is derived from the semi-precious stone lapis lazuli which is associated with wisdom and spirituality.
Brainstorm region specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work well for a local day spa business. For example, "Austin Spa," "LakeHouse Spa" (near Lake Austin), and "River City Spa."
Consider your street name if you’ve got a location.
A street name can help people find your day spa, make naming easy, and connect it to a neighborhood or sense of place. For example, "Barton Springs Spa," "Newning Avenue Spa," and "Magnolia Street Spa."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Day Spa" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your day spa to its location. For example "Lake Austin Spa," "Golden Gate Spa," and "Grand Canyon Spa."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any day spa names you like.
NameSnack will also tell you if the domains are available. Remove those that have domains from your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top day spa names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Visit a few locations where potential customers can likely be found, like parks, gyms, and malls, and ask them for feedback.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your day spa names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas has a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely won't be able to use it.
Check the names on Google.
Google your favorite day spa names to see if there are any other well-known day spas with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your day spa name.
Learn more about trademarking your business name.
